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How not to do online marketing

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I purchased a gift for my sister at West Elm for Giftmas. I signed up for their mailing list on December 23rd. Since then, I have received ninety two emails from them. 92 emails in…79 days. That averages out to just over 1 email per day, every single day.

That is utterly comical and complete & total overkill. West Elm, take note: I like your products, but your email campaign is overwhelming.


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